What They Say About Us
Collectors Feedback
" That dial and Roman numerals pattern is stunning. The mid-century geometry gives it such a distinctive character. Rare to find this level of artistic detail in a modern timepiece. "
" The rectangular shape reminds me of watches from the 40s, but it doesn't feel like a reproduction. It's its own thing. The proportions work really well on the wrist, not too big or too small. "
" The way those hands catch the light is really something. Combined with that unique numeral pattern, it's just a beautiful dial to look at. You can tell they spent time getting the details right. "
" Hand-winding changes everything about how you interact with a timepiece. That morning ritual creates a connection you don't get with automatics. The Sellita SW210-1b is bulletproof reliable too. "
" I love that there's no date window. So many watches ruin a clean dial by cramming in functions nobody asked for. This just tells time, and it does it elegantly. "
The Dial
French Artistry
Each dial reveals a unique Roman numerals pattern originally developed by hand, its intricate mid-century geometry whispers of a French artistic lineage.
The Movement
Swiss Precision
At the center, the Sellita SW210-1 b, a hand-wound movement chosen not merely for its precision, but for the ritual it demands. Each morning, a momentary meditation between the wearer and time itself.
Roman Numberals
Leaf Hands
Brushed & Polished
Slim Profile
The Design
L'élégance discrète
Our design philosophy embraces presence through absence. The proportions speak, not declare. A dialogue between form and restraint, where what is withheld becomes what is revealed.
The Case
La Forme
The 30mm × 32.5mm silhouette, 42.5mm lug-to-lug, crafted in 316L stainless steel. A study in proportion that acknowledges the 1940s, when timepieces were conceived as companions rather than statements.
Our Heritage
Paris has its own relationship with time, measured not in hours but in moments. Our genesis lies in this Parisian rhythm, where the geometric clarity of Art Deco, the organic poetry of Art Nouveau, and the measured restraint of mid-century aesthetics converge. We create not objects, but artifacts of this convergence.
The Debut Collection
Première Édition
Three hundred numbered specimens. Each marking the beginning of a narrative, each bearing a unique identity. The Première Édition exists not as a collection, but as a testament to beginnings.
A presence on the wrist that speaks through silence, honoring the dialogue between time and its keeper.
Technical Specifications
Each element is selected not for prominence but for purpose. Every component exists in service to the whole.
Movement
Calibre
Sellita SW210-1 b, manual winding
Function
Hours, minutes, and sweep center seconds
Power Reserve
45 hours
Dial & Hands
Dial
Unique Roman numerals pattern developed by hand
Hands
Diamond-cut, bent
Water resistance
5 ATM
Case
Case size
30mm × 32.5mm
Lug-to-lug
42.5mm
Case thickness
7.7mm
Case material
316L stainless steel
Crown
5mm, push crown
Crystal
Flat sapphire, with inner AR coating
Caseback
With 4 screws, solid with engraved logo
Strap
Strap
18mm, with easy-change spring bars
Strap material
Calfskin leather with alligator pattern
Buckle
16mm, signed
Buckle material
316L stainless steel
Our Philosophy
Purity. Presence. Poetry.
Blanbois, blanc for clarity, bois for permanence, emerges from a belief in presence rather than prestige. Our timepieces exist at the intersection where craft becomes language.
Heritage is not what we inherit but what we choose to continue. Our timepieces honor this choice through deliberate restraint and thoughtful creation.
In every detail, a conversation between yesterday and tomorrow.
About the Founder
Nadim EL GARHY, Creative Director
Of French origins, Nadim spent childhood summers in France where an appreciation for restraint took root. With twenty years in graphic design and a decade in horology, he is a collector and designer currently developing a novel complication. He believes elegance requires no announcement.
